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10 Ways To Use Social Media To Be Authentic and Open

Startup Professionals Musings

The pervasiveness of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “open leadership.” The mantra of open leadership is “Be Open, Be Transparent, and Be Authentic.” I’m still waiting to see how all this works out in real life.

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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Maybe you have also heard a lot of Internet terms, but are not sure you can explain how, when, and why they are relevant to your business success. Social media marketing.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. hours of TV / day.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. Much of it already is.

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Why Animated Video Is The Way To Go In This Pandemic Era

YoungUpstarts

You keep wondering if businesses still want creative, animated videos. Animated videos are not going anywhere. Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. They also have immense viral potential on social media.

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The Importance of Children’s Online Safety on World Social Media Day

The Startup Magazine

World Social Media Day first launched on June 30, 2010. First came the telephone, then a fax machine, then a pager and last came social media, which has now become a form of communication for nearly every individual on this planet. Written messages, pictures and videos are shared and instantly seen by millions around the world.

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Using Video to Build Consumer Trust in Your Startup

ReadWriteStart

Here is how you can use video to build client and consumer trust in your startup. If you’re in the early stages of promoting your startup , you’ve probably thought about trying every possible marketing tactic out there: emails, blog posts, targeted ads on social media — you name it. First of all — why video?

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