Both Sides of the Table
APRIL 19, 2011
Given the bank more “warrant coverage.&#. As internet crashed media became cheaper so they bought more and their tracking and analysis became really good so they did better. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. Mark: 10% warrant coverage is like stock options.
Both Sides of the Table
JANUARY 12, 2014
Everything we were taught pre-Internet is still relevant. While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. Link has a summary of his argument plus a great video).
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www.inc.com
SEPTEMBER 24, 2011
Internet and Online Business. During the first Internet boom, companies that provided services to tech start-ups were all too happy to work for stock. Last year, Internet Transaction Services, a GlobalLogic client, was sold to Online Resources Corporation , a Web-based financial services firm, for $45 million in stock and cash.
Austin Startup
MARCH 23, 2010
Yes, SXSW music is like a carnival of product placement (most music festivals these days are, in fact), but it surprises me that so many people accustomed to ignoring internet ads can’t ignore them in physical space. And if a more intimate conversation is warranted, it’s easy to break off somewhere less hectic.
Both Sides of the Table
FEBRUARY 17, 2011
I do not endorse raising $5 million for a business that doesn’t yet warrant it. I’m talking about understanding the norms in the industry of what it historically takes to build a successful Internet business and where you think you fall on that spectrum given the kind of business you are. They get the PR bump.
Duct Tape Marketing
MAY 8, 2015
People were ‘liking’, posting, pinning, tagging and starting conversations with stickers long before the Internet. Successful or interesting sticker campaigns can generate excellent PR. Promotional stickers are physical, off-line forms of social media and broadcasting. The Power of Word-Of-Mouth. And, much more….
ConversionXL
JANUARY 21, 2019
When a United Airlines passenger was “dragged” off a flight , CEO Oscar Munoz initially issued a PR-driven, tick-the-checkbox apology: As public resentment grew, Munoz followed up with another, more candid mea culpa: 6. An apology for shipping incorrect products to a single customer, for example, doesn’t warrant a public apology.
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