A Smart Bear: Startups and Marketing for Geeks

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

We're better at SEO and social media. Well 80% of the folks I meet tell me they're way better than average at SEO, Twitter, and "building communities" whateverthehell that means. Social media and SEO is ever-changing quicksand. 80% of Americans believe they are better-than-average drivers. Can't be true, right?

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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

Methods of reaching consumers change every year (compare SEO or AdWords strategies from 2003 and 2010). I asked whether it was OK to depend on an Internet connection inside a secured hospital; he said “probably&# but he’d never asked. Non-technical people now employ technology (iPhones, Facebook).

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're better than everyone else at SEO.". "A OK, so what can you do to rise above the cacophony that is the Internet? I already beat you to death about how celebrity endorsement can serve as an untouchable competitive advantage , and it's also an answer to how to burst out of the dull roar of Internet marketing. Visibility-fail.

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How cold calling (properly) works better than AdWords

A Smart Bear: Startups and Marketing for Geeks

SEO is extremely powerful, but it takes time. I’m Robert Graham and I’m an internet entrepreneur working on software for deer management. When I started marketing my first webapp almost two years ago, I started the way I imagine most people do: online. It usually went something like: “Hi.

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Fermi estimation for startup business models

A Smart Bear: Startups and Marketing for Geeks

But if not that, then SEO or blog posts or tweets or word of mouth and so on, so it’s still going to take 10s of millions of impressions. All that is quite difficult, however, and despite the Common Knowledge of the Internet, that’s not usually how a company succeeds.

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Fighting micro-burn-out

A Smart Bear: Startups and Marketing for Geeks

In other interviews of Noah he’s alluded to mentors in other aspects of his business too, like getting SEO advice from the great Avanish Kaushik. For example, at least ask an interesting question, one that isn’t answered everyone on the Internet, one I haven’t answered in a blog post, one that would be fun to think about.

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Uncommon Interview: Bob Walsh, Digital Entrepreneur

A Smart Bear: Startups and Marketing for Geeks

First, developed country societies are moving from industrialism where standardized advertising worked to post-industrialism where the Internet empowers people, markets and conversations. I believe the Internet rewards original content and punishes unoriginal content , be it software, ideas, or products.