Both Sides of the Table

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Everything we were taught pre-Internet is still relevant. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. And you thought the Internet was a meritocracy where the best ideas win? Underbelly.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

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The Power of Quora & Why Benchmark was Right to Pay Up

Both Sides of the Table

For me this dates back to pre-Internet days of bulletin boards, CompuServe , Prodigy and the like. And, finally, anybody who works in the space of SEO knows that the hottest thing going right now in user results are Q&A sites (see below). Pre Quora – AVC & Answers OnStartups.

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.

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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. At the time consumer internet venture capital was still suffering from the collapse of the Tech Bubble. The in invest in IT (Software + Internet + Healthcare). 49:35-51:30).

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Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO. I know you have good knowledge of how the Internet is developing and have good intuition of what drives viral adoption, what local services are needed, what API’s need to be developed, etc. Access to Deal Flow.

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Do VC Platforms Make Sense?

Both Sides of the Table

The two most prominent – Internet Capital Group (ICG) and CMGi – raised the bar for others and every firm in the Valley seemed to have a new war for services. Platform services aren’t a new concept – in the late 90s a new breed of firms emerged who provided services that hadn’t typically been offered.

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