Steve Blank

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Is could be print (newspapers/magazine), Internet (website, podcasts, etc.), This plan should include the category of media; print, internet, broadcast and then identify specific sites, blogs, magazine, etc. Both Intel Inside and Think Different became sticky corporate messages. Step 3: Media. broadcast (TV, radio, etc.)

Marketing 310
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How Kevin O’Connor, and FindTheBest Got Lean

Steve Blank

We assumed our customers would be any smart Internet users looking to make a decision—granted, an extremely broad customer segment. We hoped to start acquiring customers mostly through responsible, focused SEO, where we would target a variety of high-value search terms and provide relevant, useful content to users.

Lean 293
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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Internet investor Dave McClure coined the acronym &# AARRR ,&# to remember the parts of Customer Relationships on the web.). Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc.,

Customer 247