Gust

MARCH 23, 2014

These days, your online Internet reputation is your reputation. Sites like Pinterest , Instagram , and YouTube allow users to create and share photos and videos, and create short profiles. The Internet has been a powerful and disruptive technology. Image via Flickr by krossbow. Other user-created content sites.

Reputation 178

Reputation Affiliate Technical Review Social Network 178

Gust

JANUARY 31, 2013

Before the commercial Internet, the primary tools of disclosure included: Prospectus and related registration statement (“S-1″) for an IPO. Although not specifically aimed at the Internet, it’s clear that online tools such as Webcasting and frequently updated investor relations pages make compliance with Reg FD much easier.

SEC 158

SEC Prospectus United States Technical Review 158

Gust

NOVEMBER 7, 2011

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Diving in without a strategic plan. Not having a social media policy.

Social Media 125

Social Media Media Startup Curation 125

Gust

MAY 18, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. Links and interactivity become more important as high-speed Internet access becomes pervasive on more devices and appliances.

Customer 166

Customer Audience Advertising Social Media 166

Gust

FEBRUARY 23, 2014

Does your marketing budget allow you to roll out the red carpet to meet celebrity lifestyles, including the investment in appearances, videos, and perks? With the advent of the high-speed Internet for videos, real-time messaging via Twitter, and everything going mobile via smartphone, I don’t see things changing any time soon.

Matching 151

Matching Campaign Stock Distribution 151