A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 14, 2012

Either of the following scenarios makes sense for a new startup going after a large-scale enterprise market: You’ve identified a deep pain at a large company. The contract says you retain the IP and are allowed to sell a product like this to other companies. You land a contract to build them the solution.

Customer 231

Customer Software Review IP Technical Review 231

A Smart Bear: Startups and Marketing for Geeks

JANUARY 24, 2011

If word-of-mouth can replace 90% of your advertising/marketing budget, maybe you can use that money to address the challenges of extra expenses. The IP attorneys would say that we’re bleeding assets, but what we’re actually doing is earning the respect, attention, and sometimes even love from the entire WordPress community.

Intellectual Property 242

Intellectual Property Open Source Bandwidth IP 242

A Smart Bear: Startups and Marketing for Geeks

APRIL 1, 2012

In a joint venture with CERN, WP Engine has developed a TCP/IP layer on top of a faster-than-light neutrino beam, delivering page content in negative time. Today WP Engine proudly announces a new WordPress page-caching technology which actually delivers pages before the user clicks the link!

Caching 219

Caching IP Analytics Austin 219

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 4, 2012

They now do extra- merchandise so fan selling other fans merchandise that they made but this time with IP rights and everybody makes money, which is pretty cool. So Leon and I have met numerous times, about marketing strategy and the music one is that developed after Chicago became a customer. But they had the exact same problem.

Cofounder 199

Cofounder Technical Review Chicago Technical Cofounder 199

A Smart Bear: Startups and Marketing for Geeks

AUGUST 8, 2012

I think that our biggest, our easiest group of people to target or market to are people who. Jared: The ability to market their properties better as opposed to the way. Like, if this does start growing, you can afford to do whatever like hire someone else to help on-board people, or spend more money on marketing, or I don’t know.

API 220

API Software Review Hosting Technical Review 220