Startup Professionals Musings

JULY 30, 2012

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. The earlier and more you learn about marketing, the more effective you will be later. As an entrepreneur, it’s never too early to start selling yourself and your idea. In a startup, you are the brand.

Elevator Pitch 240

Elevator Pitch Public Relations Startup IP 240

Startup Professionals Musings

JULY 22, 2011

Don’t count on your IP to save you. The only real solution is to conquer the chaos, while continually expanding your reach into the available market, and into the improvements in technology. There are always people around with deeper pockets that can find synergy between your space and theirs. Employees stop innovating.

Entrepreneur 239

Entrepreneur IP Employee Cost 239

Startup Professionals Musings

MAY 7, 2011

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. The earlier and more you learn about marketing, the more effective you will be later. As an entrepreneur, it’s never too early to start selling yourself and your idea. In a startup, you are the brand.

PR 231

PR Elevator Pitch Public Relations Startup 231

Startup Professionals Musings

APRIL 17, 2010

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. The earlier and more you learn about marketing, the more effective you will be later. As an entrepreneur, it’s never too early to start selling yourself and your idea. In a startup, you are the brand.

Public Relations 226

Public Relations Elevator Pitch Startup IP 226

Startup Professionals Musings

JUNE 19, 2010

Don’t count on your IP to save you. The only real solution is to conquer the chaos, while continually expanding your reach into the available market, and into the improvements in technology. There are always people around with deeper pockets that can find synergy between your space and theirs. Employees stop innovating.

Startup 144

Startup IP Employee Cost 144

Startup Professionals Musings

FEBRUARY 28, 2010

I am retired but formerly have been a marketing director and involved in CPA financial services. I would like my sweat equity and existing IP to be the risk that I incur without also risking an asset that could easily represent the majority of my total assets.

Sweat Equity 188

Sweat Equity Entrepreneur Equity CPA 188

Startup Professionals Musings

OCTOBER 24, 2021

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products.

Intellectual Property 363

Intellectual Property Portfolio Valuation Non-disclosure Agreement 363

Startup Professionals Musings

JANUARY 4, 2017

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products.

Intellectual Property 174

Intellectual Property Non-disclosure Agreement IP United States 174

Startup Professionals Musings

SEPTEMBER 14, 2013

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products.

Intellectual Property 259

Intellectual Property Non-disclosure Agreement IP Startup 259

Startup Professionals Musings

MAY 3, 2011

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products.

Intellectual Property 237

Intellectual Property Social Media Non-disclosure Agreement Media 237

Startup Professionals Musings

APRIL 27, 2010

When someone says Intellectual Property (IP), most people think only of patents. In reality, patents are only one of at least seven items that should be in your IP portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products. Here are some specifics: Company name.

Intellectual Property 125

Intellectual Property Non-disclosure Agreement IP United States 125