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Intellectual Property for Startups in the Real World

Gust

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

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PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required. The earlier and more you learn about marketing, the more effective you will be later.

PR 231
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How to Work with Lawyers at a Startup

Both Sides of the Table

Shame about not getting it in legal writing that you owned the original IP. Consider it a sales & marketing expense for them. But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual. Anyone who does IP law in Southern California seems to use Knobbe Martens.

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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Richard Neff, Head IP & Tech Group of Greenberg Glusker Richard Neff is a partner at the law firm of Greenberg Glusker in Los Angeles and Chair of the Firm's Intellectual Property and Technology Practice Group.

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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. My journey building the software naturally led into starting a marketing consulting firm that helps SMEs rank on page 1 for their highest value keywords. Buttercloth was born. It was just natural. But I stuck to my gut feelings.

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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

Are you cynical about their chances in the market just because they seem to be hot in the press and that bugs you? If you think it’s all a marketing gimmick [I don't] then let’s discuss how we could be better at marketing in the way that they have. Do we have the wrong PR firm? “It will never work.

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18 Entrepreneurs Share Why They Started Their Own Business

Hearpreneur

3- To continually evolve & adapt Photo Credit: Quynh Mai “I started my digital strategy and marketing agency over a decade ago before the iPad was even launched. 13- To fulfill clients expectations Photo Credit: Robyn Morley I have been working for SEO/Website/Marketing agencies for 2 years.