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Nuts & Bolts of Intellectual Property for New Startups

Gust

Having covered all the bases to ensure that your corporate name is available, the domain name can be acquired, and the name doesn’t infringe any existing trademarks (as we discussed last week ), now is a good time to look at the categories of intellectual property (IP) that are relevant to most startups.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). IP address) can provide clues to search engines, as can search history, time of year, or time of day. And every time they do, they are expressing intent and reshaping the traditional marketing funnel along the way.

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