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Intellectual Property for Startups in the Real World

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Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

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You are the Best One to Build Your Startup Brand

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I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required. As an entrepreneur, it’s never too early to start selling yourself and your idea.