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| | IP LAW FOR STARTUPS
AUGUST 9, 2010 Protect Your Business Brand: The Proper Use of Trademarks
Trademarks and service marks are essentially brand names. A mark identifies and distinguishes products or services of one company from the products or services of others. In contrast, a trade name is a name that identifies a business. Your brand will be seen as separate and distinct from the common name.
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DECEMBER 22, 2011 Nuts & Bolts of Intellectual Property for New Startups
So you’ve chosen a name for your startup, product, or both. Second in importance only to talented people, IP in all its forms is the key asset comprising most of the value of any tech startup. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.
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IP LAW FOR STARTUPS Weighing the Risk of Disclosure to Potential Investors
| FRIDAY, MARCH 12, 2010
But when disclosing the “big idea or IP
secrets, what are the risks that someone will copy the work or use the IP
? Are you disclosing a very general idea that can’t be protected by IP
law anyway or confidential information and the detailed specifics of your business plan? Your Fabulous Name
. Are the family? MORE >>
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