Both Sides of the Table

article thumbnail

How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

help you integrate your product with other systems making it harder for your product to be replaced by competitors. Only Work on Projects That Support Your Core Product Effort. In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product.

article thumbnail

Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

Your product demo crushed. I then had to review a nefarious IP lawsuit filed against another company and help the CEO figure out whether we should just pay it or join forces with the other companies named and fight it. But the real product being bought or sold is “trust.” You had an amazing meeting with an investor.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

The thing is … what I see many sales execs do is burn up countless hours on mid-level campaigns that get torpedoed when the go up the organization due to lack of budget, a desire to own that core IP or other more pressing organization priorities. Find a business unit leader who would be positively impacted by success of your product.

article thumbnail

How to Work with Lawyers at a Startup

Both Sides of the Table

Your contractor wrote a great V1 of the product and it helped you get angel funding. Shame about not getting it in legal writing that you owned the original IP. For company registration, angel deals, Series A & B funding, Employee Stock Option Plans (ESOP), IP filings and even litigation it doesn’t need to be that way.

article thumbnail

Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

But if you’re the Director or Product or VP of Marketing – you don’t get to make that decision. There are many companies with phenomenal IP that is truly differentiated but where the original executive team squandered their opportunity due to inability to sell, market or service customers. ” (Warren Buffett).

article thumbnail

What Did I Learn From the First VC Check I Ever Wrote?

Both Sides of the Table

I had just left Salesforce.com where I was VP, Products, after they had acquired my second startup. As I was trying to figure out the role I wanted to play in the VC world I decided I wanted to focus on businesses that were building deeply technical products to solve problems for business users. Over the past 2.5

IP 223
article thumbnail

What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

We’re going to start aggressively spend money on marketing our product. Gross margin (GM) is the amount of profit you make per sale of your product or service taking into account your total costs of selling that product or service. So money spent should add equity value or create IP that eventually will.

Burn Rate 383