Gust

DECEMBER 22, 2011

So you’ve chosen a name for your startup, product, or both. Second in importance only to talented people, IP in all its forms is the key asset comprising most of the value of any tech startup. Every person who has touched the new business in any way has a potential claim to related IP rights. Intellectual property.

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Gust

JANUARY 4, 2012

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

Intellectual Property 143

Intellectual Property IP Startup United States 143

Gust

DECEMBER 1, 2011

In most cases, the answers are (1) an outstanding product or technology; (2) a successful growth business built around that product; and (3) a top-notch team to build and execute the business. In Part II, we’ll get into certificates of incorporation, stock purchase agreements, IP assignments and related matters. Good stuff!

IP 114

IP Intellectual Property Equity Liquidity Event 114

Gust

JULY 3, 2012

When presented with a product or service in development, we often have to admit that there is no clear precedent and look for the best analogous situation to assess legal risk. Is Instapaper like collecting press clippings? Rose likes Gust.

Intellectual Property 163

Intellectual Property Social Bookmarking IP Term Sheet 163

Gust

FEBRUARY 16, 2014

Don’t count on your IP to save you. The easiest way to reduce chaos is to buffer all your activities (slow down), define safer generic processes, which spiral down productivity. Your products quickly become outdated. With decreased employee productivity and outdated technology, your costs go up, and income drops.

Startup 156

Startup IP Employee Technology 156

Gust

JULY 22, 2012

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. People forget your early mistakes if they haven’t bought your product yet. Perhaps your product or idea addresses a social issue or event. Be unabashedly aggressive. Give it to them.

Elevator Pitch 158

Elevator Pitch Startup IP Public Relations 158