Duct Tape Marketing

MAY 1, 2023

It's something that trademarked IP that I call the marketing hourglass. Create, you know, onboarding, retention plans, employee recruiting plans, you know, all again, won't be rocket science, but it'll be a headstart. (16:19): 11:21): You know, what they would, what would mean trust to them in order to buy.

Marketing 82

Marketing ChatGPT Framework Technical Review 82

Both Sides of the Table

MAY 2, 2015

Stock option top-ups after a few years are vital retention mechanisms. Legal threats from other IP holders? than to have to deal with healthcare benefit options, vacation policies, health-and-safety regulations and so forth. Yet being a buttoned up company requires all this. And it turns out that employee reviews matter.

Operations 150

Operations Metrics Early Stage Non-Compete 150

Both Sides of the Table

JUNE 13, 2018

And as you become a later stage company in fund raising you’ll likely have several follow up decks to discuss things like: Unit economics LTV / CAC analyses Cohort analyses Retention rates (SaaS) or repurchase rates (eCommerce) etc. Compelling. Visually stunning (in this day and age this is becoming a sine qua non ).

Portfolio 261

Portfolio IP Later Stage Email 261

Hearpreneur

OCTOBER 1, 2023

#7- To become trusted by customers Photo Credit: Aileen Day I started my business because it was becoming abundantly clear that Australian businesses were doing what they perhaps were good at (plumbing, building houses, consulting on their IP, manufacturing products, you name it) but they had little to no idea how to do the rest of business in (..)

Entrepreneur 132

Entrepreneur ChatGPT PR Leadership 132

VC Cafe

NOVEMBER 2, 2019

The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. cohort retention curves that flatten (stickiness) actives/reg > 25% (validates TAM). Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

Hearpreneur

SEPTEMBER 20, 2023

#7- Made Photo Credit: Aileen Day I started my business because it was becoming abundantly clear that Australian businesses were doing what they perhaps were good at (plumbing, building houses, consulting on their IP, manufacturing products, you name it) but they had little to no idea how to do the rest of business in a way that would help them (..)

Entrepreneur 71

Entrepreneur ChatGPT PR Leadership 71

Austin Startup

AUGUST 20, 2017

Compensation decisions obviously affect hiring and retention. If you’ve got patent or other IP needs, you may want to engage specialists in those areas. And, if there’s a spouse or significant other involved, you better make sure that person also can tolerate this ride. They also observe who is pulling his or her weight and who is not.

Technical Review 48

Technical Review Software Review Cap Table Securities and Exchange Commission 48

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Other objectives you might consider include: Improving close rate; Increasing sales velocity; Increase deal size; Expanding business with current customers; Improving retention; Increasing referrals and recommendations.

Customer 98

Customer Marketing Channel Acquisition 98

Venture Chronicles

APRIL 20, 2014

When I took over the team in the 4th quarter of last year I made a couple of quick changes, most significantly breaking up the demand gen team into distinctive task teams focused on net new customers, base expansion, and retention outcomes.

B2B 45

B2B Marketing SEM Bandwidth 45

Rob Go

MARCH 29, 2015

There is real IP and decades of effort around optimizing performance that the new players need to deal with. Will DSC need to start spending a lot more on product innovation or else see marketing efficiency and retention decline? That said, I see P&G as struggling immensely to manage this business. Time will tell.

IP 28

IP Retention Product Development Product 28

ConversionXL

FEBRUARY 25, 2016

The onboarding process brought more people to the core value, thus increasing revenue and improving retention. For instance, my IP address would show that I’m from a high-tech company in Boston, so they could offer me relevant case studies from other respected high-tech firms in Boston. Where Personalization Goes Wrong.

Web 48

Web Software Review Jordan Technical Review 48

Austin Startup

MARCH 26, 2019

Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback. Have you thought about how potential IP theft would impact your business? You’ll need to invest more here than you think.

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

NOVEMBER 17, 2022

From a retention standpoint, John Jantsch (13:14): And I'm sure every industry has these players. Retention is really important. Or can you gimme some insight into how you're applying? It's a great time saver because we have to constantly be fresh to keep our teams engaged and keep our clients engaged for year after year.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Both Sides of the Table

MAY 5, 2011

When you account for competition for talent, the difficulty of retention, the cost of living and the difficulty of rising above the noise – there are many advantages of staying put. They have the same trade-off decisions that you do about packing up and moving to Silicon Valley vs. staying and building locally. Seattle has its patrons.

Seattle 317

Seattle Silicon Valley Technical Review Los Angeles 317

ConversionXL

OCTOBER 21, 2015

IP address)? If you optimize for retention , this initial form won’t be the only touchpoint you have with this visitor. For each question on your form, ask yourself… Do I already have this information from this visitor? Can I get this information from another source (e.g. Will this information bring me closer to a sale?

Conversion 48

Conversion Database eCommerce Norway 48

Lightspeed Venture Partners

JUNE 11, 2012

Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. Publishers with a hugely successful hit game can often milk the IP with subsequent releases. Borrowing IP from another media. This has changed dramatically.

IP 108

IP Distribution Viral Mobile 108

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Press is something you should do once you know your activation / retention metrics are good. It all depends on where you’re at. Here’s my high-level approach for startups.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

Another assumption is that you’ve actually conducted due diligence on your own business, and these are the areas of your team, financials, your competition, your IP, market trends, because the best pitches I’ve ever delivered were when investors were raising their hands and asking me questions about, “How is your IP protected?”

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

SEPTEMBER 10, 2021

This solution streamlined the process for onboarding new clients and led to higher customer retention rates. If there’s a patent for a cutting-edge AI development, replicating their approach in your solution violates their IP. This is especially true if the company has proprietary technology. The workaround?

Software Review 96

Software Review Technical Review Software Acquisition 96

blog.expensify.com

APRIL 24, 2012

there are start ups who are legitimately using.net because they don’t need to look directly into the tcp/ip stack. Purchase IP from the vendors. It makes you look like a religious zealot and a kind of high self-regarding anal retentive. of course, you’re allowed to have your opinions. it takes no intelligence.

Java 107

Java PHP Software Review Coder 107

www.vccafe.com

MARCH 11, 2013

IP Location Tools. customer retention, churn reduction, lifetime value. British Library Business & IP Centre : Funded by the London Development Agency, the British Library supports inventors, small businesses and entrepreneurs from that first spark of inspiration to successfully launching and developing a business.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JUNE 19, 2019

Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Debugging tip: look at session distribution report, filter to users with lots of sessions and high repeat sessions, get clues from network, hostname, bounce, browser, geo-IP, resolution.

Agile 90

Agile Analytics Algorithm Software Review 90