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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. Consumerization of IT has accelerated the pace of software adoption in the enterprise, placing greater significance on market traction and momentum. The same logic holds true for most acquiring companies.

IP 163
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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

deliver profitable revenue that while on gross margins of 50% vs. software at 85-95% it is still profits to help you cover fixed costs. You don’t want to run the risk that having a PS business that takes your eye of off the ball of growing a large software business. That is the software business. rollout support.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?

B2B 150
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Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy

Steve Blank

Early on in my career I took a “we’re moving too fast to deal with lawyers” attitude to patents and Intellectual Property (IP.) Type of IP. _. software, songs, movies, web site content. _. within one year of sale, offer for sale, public disclosure or public use. Types of Intellectual Property Protection.

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Technical Signs Of A Well-Managed Business

YoungUpstarts

Keeping operating systems up to date, adding anti-virus and anti-malware software, and installing additional security measures are equally important. Switching to a CRM like Salesforce, for example, lets you more effectively track leads as they go through your sales funnel. One IP for All. Secure Servers.

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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Activities cover clinical trials, FDA approvals, Freedom to Operate (IP, Licenses) software development, drug or device design, etc. Resources may be CRO’s, CPT consultants, IP, Financial or Human resources (regardless of whether they’re consultants or employees.).

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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

I then had to review a nefarious IP lawsuit filed against another company and help the CEO figure out whether we should just pay it or join forces with the other companies named and fight it. I always tell people that fund raising is a sales process. We hop on the call and walk through the spreadsheet and get lost in the weeds.