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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?

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Startups and IP Ownership Issues

Scott Edward Walker

For many startups, intellectual property (IP) is their most valuable asset. Below are the three most common IP-related mistakes that startups make — the first of which I discuss in this brief video with Jason Calacanis. Mistake #2 – Not Assigning to the Company Any IP Created Pre-Incorporation. www.youtube.com/watch?v=BqL3Xm5iUCY

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The Legal Side of Entrepreneurship

YoungUpstarts

Craig Schmitz, a partner in the Technology Companies Group at law firm Godwin Proctor LLP who works on corporate, governance, board and fundraising issues, and Erika Fisher, an associate in the firm’s Business Law Department who deals with IP, fielded questions about the legal issues startups face. ” The Cost of Financing.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. I always remind this to journalists who ask me about public stocks.

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How to Work with Lawyers at a Startup

Both Sides of the Table

Shame about not getting it in legal writing that you owned the original IP. Forget to get around to setting up that Employee Stock Option Plan and want to be able to give the early guys their options at a low strike price? Consider it a sales & marketing expense for them. I saw the same bad behavior in consulting.

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

So it could be that a sale would yield you seven figures and you could move on to your next role but the CEO wants to “go big or go home” and sometimes go home is the outcome. There is often money to be made in finding places with under-valued IP. I saved my main point for last. ” (Warren Buffett).

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5 Legal Requirements to Keep in Mind for Your Small Business Website

Up and Running

The term “personal information” means different things based on each specific law, but it can include name, email address, phone numbers, addresses, and even IP addresses in some cases. . These images may be owned by other sites or may be stock images that are licensed to other businesses. eCommerce transactions & compliance.