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Startup Business Model Considerations

SoCal CTO

Customer Acquisition – social media, SEO, SEM, etc Economies of Scale – not as big a barrier in web world Investment – little to none required to get started Pricing – free or freemium makes trial simple Distribution – syndication and APIs make partnering easier IP – in general the battle has been over users and less on IP many more (please comment (..)

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Lessons Learned: The lean startup

Startup Lessons Learned

So if entrepreneurs want to pioneer new ideas with a lean model, my advice is to use low cost alternatives to build differentiality that can be protected from institutions with far more money than ethics, creativity, or innovation-- other than skirting the loopholes in our justice system regarding protection of IP, and honing predatory tactics.

Lean 168
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Retooling Marketing in a B2B Company

Venture Chronicles

The demand center teams would respond to product & solution marketing, as well as partner marketing to drive campaigns, content, events, and interactive (SEO/SEM) for the specific outcome being targeted.

B2B 45
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Pick the Perfect Name for Your Startup

mashable.com

Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). SCVNGR Makes Major Enhancements to iP.

Naming 94
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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Any IP you need to license? General Marketing, Sales Funnel, etc. Action : If you’re building a web site: Small portion of your site should be operational on the web. use Google Analytics to measure the success of your campaign.

Wiki 311
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The Direct-to-Consumer Checklist

Austin Startup

How will you take advantage of SEO and SEM? Have you thought about how potential IP theft would impact your business? What about appealing to a certain lifestyle category? Don’t be afraid to try completely new campaigns with different brand language and color schemes. Is China still the cheapest option when you add a 25% tariff?

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Small Business and Startups: The Trends for 2014 (Pt II)

crowdSPRING Blog

Today, when you perform a search on Google, the results you see are based on what sites you have visited, what products you have purchased, what IP address you are browsing from, and what your social network looks like. Personalized search is one that is customized based on a user’s own web history, physical location, and personal profile.