A Quick Primer on B2B Conversion Optimization
ConversionXL
NOVEMBER 3, 2016
So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. But in an account-based marketing thing, you might even want to throw up some things like Demandbase on the high end to LeadLander on the low end that do help you resolve IP addresses into companies, so you know which companies hit your website.
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