A Smart Bear: Startups and Marketing for Geeks

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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

This is part of an ongoing startup advice series where I answer (anonymized!) Either of the following scenarios makes sense for a new startup going after a large-scale enterprise market: You’ve identified a deep pain at a large company. questions from readers, like a written version of Smart Bear Live.

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“Fantastic” beats “efficient”

A Smart Bear: Startups and Marketing for Geeks

In the emotional turmoil of a startup it’s easy to forget that you’re supposed to be having fun now and then. Of course most startups terminate this way anyway don’t they? Want to work with me on a startup? Blowing people’s minds by doing something awesome is a blast. And that counts too. Details here.

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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

They now do extra- merchandise so fan selling other fans merchandise that they made but this time with IP rights and everybody makes money, which is pretty cool. Welcome back to Smart Bear Live, the call-in show with Jason Cohen, sponsored by Software Promotions. But they had the exact same problem. That they had to sell the band on it.

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Smart Bear Live 6: Jared from Padseeker.com

A Smart Bear: Startups and Marketing for Geeks

This is a long episode (1:20), but it’s a conversation that will resonate with a lot of early-stage startup founders. I wish more people had that attitude with their startups. Jared: Yeah, and that’s the thing is the whole idea of having multiple domains pointing to the same IP address. I love that.

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