Startup Professionals Musings

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Startups Need the ‘Why’ Before the ‘What’ to Build

Startup Professionals Musings

All too many startups are founded simply on the basis of a new and exciting technology invented by an industrious technologist. Although their book is written for businesses of all sizes, I believe the principles apply especially to startups as follows: Increase return on equity invested. Intellectual property (IP).

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Five Reasons for Setting Startup Strategy Early

Startup Professionals Musings

All too many startups are founded simply on the basis of a new and exciting technology invented by an industrious technologist. Although their book is written for businesses of all sizes, I believe the principles apply especially to startups as follows: To increase return on equity invested. Intellectual property (IP).

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7 Lessons They Don’t Teach You In Crowdfunding School

Startup Professionals Musings

Understating or overstating your request will likely kill your credibility or your startup in lieu of follow-on requirements. Keep all IP details close to the vest. Many more of the funded startups fail to achieve business success, even with the money. Get funding sizing input from senior advisors.

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Can Your Startup Flourish Despite Business Chaos?

Startup Professionals Musings

Every startup founder I know talks about the chaos of their business, which they usually attribute to that burst of growth that is required to get to positive cash flow. Don’t count on your IP to save you. business chaos Clate Mask entrepreneur startup success' Employees stop innovating. Marty Zwilling.

Startup 250
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You are the Best One to Build Your Startup Brand

Startup Professionals Musings

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. In a startup, you are the brand.

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PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. In a startup, you are the brand.

PR 231
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Startup Public Relations – Do it Yourself

Startup Professionals Musings

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. In a startup, you are the brand.