Both Sides of the Table

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Twiistup 6 Highlights

Both Sides of the Table

We are a city unique in merging the world’s best content with digital media and technology expertise. There are now a second generation of entrepreneurs and companies that have learned from their last successes and are producing great new companies like TopSpin Media , Sometrics and GumGum.

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Want to Start a Technology Company in LA?

Both Sides of the Table

And we’re left with a city with idyllic weather, major commerce, the media center of the world, and a great emerging technology scene. Los Angeles. People either love it our hate it. All the stereotypes and caricatures are overblown. We have an abundance of ethnicities, culinary options, music and culture.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

They know that a call will lead to a higher conversion rate and a better chance to cross-sell products leading to higher average order values. So the “lead generation&# market has emerged where people sell CPL (or cost per lead). It turns out the advertisers want you to call, too.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

In my LA I often see computer screens open with entrepreneurs talking about digital media. I don’t see this changing much like I don’t see you building blockbuster movies outside LA or shift the media buying center of gravity out of NY. In New York you have access to fashion, media, art and of course, financial services.