Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

FEBRUARY 23, 2018

Use social media for more visibility. For example, a marketing project would be the number of leads generated or ad impressions, instead of recommendations for improving the process. Specialists and certified professionals are already seen as experts who do the work, rather than just make recommendations for others.

Silicon Valley 140

Silicon Valley Social Media Software Review Leadership 140

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Startup Professionals Musings

DECEMBER 7, 2022

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

FEBRUARY 24, 2017

Use visibility and social media to pull clients in. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation. Be targeted in marketing and lead generation. Maximize repeat business with existing clients.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

JULY 18, 2015

For example, a marketing project would be the number of leads generated or ad impressions, instead of recommendations for improving the process. It’s time to adopt your customer’s favorite mode of communication, whether that be texting, phone calls or social media, and not limit responses to office hours.

Startup 120

Startup Software Review Social Media Curation 120

Startup Professionals Musings

JANUARY 31, 2022

As a startup, you as the entrepreneur are the brand, the brand builder, and the major lead generator. In her book, Jan devotes a whole chapter to speaking to the media, as a key aspect of public speaking. Your skills will be implicitly critiqued by industry analysts, potential strategic partners, your competitors, and the media.

Marketing 283

Marketing Early Stage Lead Generation Hosting 283

Startup Professionals Musings

JUNE 4, 2010

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Marty Zwilling.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

MARCH 9, 2020

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Professionals Musings

DECEMBER 1, 2021

If you haven’t changed for several years the way you do common processes, like customer satisfaction surveys, lead generation, and marketing, it’s time to look at the new remote apps and social media platforms for more effective and relevant alternatives. Practice your agility. Repurpose product and services for emergent needs.

Agile 321

Agile Differentiation Lead Generation Social Media 321

Startup Professionals Musings

AUGUST 30, 2019

I can tell you from my own experience as an advisor to new entrepreneurs, that my first book, “ Do You Have What It Takes To Be An Entrepreneur ,” did more for my credibility and leads as an advisor than all the marketing and networking I had done previously. The book itself raises your visibility through media coverage.

Technical Review 49

Technical Review Lead Generation Advertising Partner 49

Startup Professionals Musings

APRIL 28, 2019

As a startup, you as the entrepreneur are the brand, the brand builder, and the major lead generator. In her book, Jan devotes a whole chapter to speaking to the media, as a key aspect of public speaking. Your skills will be implicitly critiqued by industry analysts, potential strategic partners, your competitors, and the media.

Early Stage 218

Early Stage Lead Generation Hosting Entrepreneur 218

Startup Professionals Musings

APRIL 26, 2017

As a startup, you as the entrepreneur are the brand, the brand builder, and the major lead generator. In her book, Jan devotes a whole chapter to speaking to the media, as a key aspect of public speaking. Your skills will be implicitly critiqued by industry analysts, potential strategic partners, your competitors, and the media.

Early Stage 242

Early Stage Lead Generation Hosting Entrepreneur 242

Startup Professionals Musings

FEBRUARY 20, 2023

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up.

Angel Investor 267

Angel Investor Social Media LLC Viral 267

Startup Professionals Musings

NOVEMBER 24, 2012

As a startup, you as the entrepreneur are the brand, the brand builder, and the major lead generator. In her book, Jan devotes a whole chapter to speaking to the media, as a key aspect of public speaking. Your skills will be implicitly critiqued by industry analysts, potential strategic partners, your competitors, and the media.

Entrepreneur 315

Entrepreneur Early Stage Lead Generation Media 315

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Generate leads for your product. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Generate leads for your product. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MAY 24, 2020

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up.

Startup 410

Startup Angel Investor Social Media LLC 410

Startup Professionals Musings

DECEMBER 29, 2013

As a startup, you as the entrepreneur are the brand, the brand builder, and the major lead generator. In her book, Jan devotes a whole chapter to speaking to the media, as a key aspect of public speaking. Your skills will be implicitly critiqued by industry analysts, potential strategic partners, your competitors, and the media.

Startup 291

Startup Early Stage Lead Generation Hosting 291

Startup Professionals Musings

JULY 29, 2016

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Professionals Musings

SEPTEMBER 3, 2013

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships. Inexpensive lead generation. Identify potential new relationships. See who is checking into your business.

B2B 210

B2B Angel Investor Forecast Global 210

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Generate leads for your product. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

SEPTEMBER 27, 2011

Social media is a huge resource for entrepreneurs. Sadly, too many entrepreneurs still think social media is only for play, rather than work. They don’t yet realize the low-cost potential for lead generation, branding, customer loyalty, direct marketing and e-commerce.

Elevator Pitch 241

Elevator Pitch Entrepreneur Startup Silicon Valley 241

Startup Professionals Musings

AUGUST 2, 2012

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Lead generation. Identify potential new relationships. See who is checking into your business.

B2B 206

B2B Angel Investor Mobile Forecast 206

Startup Professionals Musings

AUGUST 17, 2015

In addition, there are many other proactive ways to expand that positive presence, including the following: Claim your identity on social media before someone else does. The good news is that a positive online reputation is the best lead-generation approach you don’t have to buy, if you are proactive and do it right.

Reputation 120

Reputation Lead Generation Social Media Internet 120

Startup Professionals Musings

JANUARY 31, 2011

As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Lead generation. Before long, the opportunities will be even greater from mining this data to reveal further insights.

B2B 227

B2B Startup Angel Investor Forecast 227

Startup Professionals Musings

APRIL 17, 2016

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up.

Entrepreneur 120

Entrepreneur Angel Investor Social Media LLC 120

Startup Professionals Musings

APRIL 15, 2015

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up.

Entrepreneur 120

Entrepreneur Angel Investor Social Media LLC 120