Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. This one had better grab their attention, or they won’t look further. Think of it as a selling effort, not an attempt to fully describe your startup. MORE >>

Customer Development , Economic downturn , Lean Startup , Metrics-Driven Marketing , Sales and Marketing Roadmap , Uncategorized | aarrr , customer development slide 13 Responses to “Updated Customer Development Image&# Michael Zipursky says: January 13, 2010 at 3:32 pm Brant, nice update! Click to Enlarge and see tooltips Please Share! MORE >>

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. This one had better grab their attention, or they won’t look further. Think of it as a selling effort, not an attempt to fully describe your startup. MORE >>

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure. That means first take some baseline measurements of, for example, lead arrival rate today, and costs associated with your current media marketing. MORE >>

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure. That means first take some baseline measurements of, for example, lead arrival rate today, and costs associated with your current media marketing. MORE >>