article thumbnail

Ego Metrics: What Measurements Matter?

Duct Tape Marketing

Ego Metrics: What Measurements Matter? The problem is that some of these metrics aren’t meaningful. In fact, some of the most visible metrics are the most misleading. This is possibly the most visible metric in social media, but many of those followers are inactive or even inhuman robots. So what metrics really matter?

Metrics 70
article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Building new revenue streams in an untapped channel, like content marketing or email marketing. Design a marketing growth strategy that increases market share and revenue. New customer segments.

Marketing 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Generally speaking, each playbook should have five main parts. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g.,

Campaign 149
article thumbnail

[Review] CPL One Online Advertising Platform

YoungUpstarts

CPL One offers affiliate marketers the opportunity to generate commissions from lead generation. In other words, users will get paid a commission for each qualified lead generated by their cost-per-lead (CPL) advertising campaigns. How Can You Earn Money Using the Platform? Marketplace Campaigns.

article thumbnail

How to Create a Simple Small Business Lead Generation Process

Up and Running

And lead generation can be time-consuming if you don’t know how to approach it. Some small businesses struggle with lead generation because their level of effort and their desired outcomes aren’t aligned. Nurturing leads is key. Lead generation is a major priority for companies of all sizes.

article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

article thumbnail

8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Ask every employee to focus on sales. Increase the pipeline and the conversion rate.

Startup 335