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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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9 Effective Strategies To Upscale Your Business 

The Startup Magazine

By automating routine tasks like social media marketing and email marketing campaigns, which comes in handy especially for real estate businesses, lead generation, and customer relationship management, you can focus on more productive activities without worrying about trivial, repetitive tasks.

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Google Ads Changes Affecting Small Businesses

Duct Tape Marketing

Google Ads Changes Affecting Small Businesses written by John Jantsch read more at Duct Tape Marketing. Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Marketing Podcast with John Jantsch on Changes to Google Ads. Goodbye, AdWords.

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Referral Programs: A Guide for Small Business

Duct Tape Marketing

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

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Important Productivity Apps And How They Help Small Businesses Achieve Growth

YoungUpstarts

Salesforce is synonymous to most popular customer relationship management (CRM) suite of tools that helps businesses to manage all their customer information with a robust database. The tool helps to track and managing all customer information in a centralised manner to help marketing and sales processes with easier lead generation.

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2 Creative Ways To Fuel Your Referral Engine

Duct Tape Marketing

In the third episode , I share why there’s immense value in working with partners who also serve your existing clients and why leveraging your internal team for referral generation is essential. In the fourth episode, I talk about one of the most powerful forms of lead generation your business can build: strategic partnerships.

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Social Media Marketing for Lead Generation

Duct Tape Marketing

Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Let’s say you’ve devised the perfect marketing strategy for your small business, a photograph business. Content Leads to Leads. Socialbakers.