A Smart Bear: Startups and Marketing for Geeks

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How repositioning a product allows you to 8x its price

A Smart Bear: Startups and Marketing for Geeks

You heard that right folks — as a marketer, you can generate the same impact, the same number of conversions, the same quality of sales leads, but with half your current ad-spend. Here’s what your sales pitch looks like to a specific customer who spends $40,000 per month on AdWords: Great deal!

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