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JULY 25, 2010

Because I built two SaaS companies and sold my second one to Salesforce.com (where I then took on the role of VP Products) I am often asked to look at SaaS and/or sales-oriented deals for others. Anything requiring lead generation and/or customer acquisition I call Matt Coffin.

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Both Sides of the Table

MARCH 17, 2010

LA was a leader in lead generation (LowerMyBills), comparison shopping (PriceGrabber, Shopzilla), social networking (MySpace … I know, I know – Facebook won – but it was still a big business). You can hire a talented head of marketing, business development, technology and sales.

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Both Sides of the Table

FEBRUARY 21, 2010

further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own). Think of the Amazon affiliate program where you’re paid if you help Amazon sell books (I think on average Amazon pays about 7% of sales). But higher value product sales often require a phone call.

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Both Sides of the Table

FEBRUARY 15, 2011

Look beyond California and you have group purchasing (GroupOn in Chicago, LivingSocial in Washington DC), private sales (Gilt Groupe in NY, HauteLook in LA), artisan marketplaces (Etsy in NY), eCommerce (Amazon in Seattle) and on and on. That’s convenience when your VC is hoping to write the next $20 million check. In our regions?

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