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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.

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10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Social media as a lead generation tool is simply a really powerful way to build and nurture relationships.

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Very few, if any, of these interactions are with a sales rep. This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. Demand generation owes a lot to inbound marketing.

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Announcing Our Investment in Renoviso

Genuine VC

We’re joined in the round by RRE, BOSS Syndicates, NextGen, and awesome strategic angels like Niraj Shah (CEO of Wayfair) and Fabrice Grinda. It’s about helping foster consumers though a rich buying experience… The innovation happening in this space now is centered around the way vendors present, inform, and consummate a sale.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. With demand generation. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. What is demand generation?

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How I Podcast and Why I Think You Should

Duct Tape Marketing

I got into podcasting as a way to create content and unlock opportunities to get in front of leading authors and industry experts. Back then, podcasting was new, iTunes had just burst onto the scene and an army of podcasters embraced this new RSS driven way to syndicate content. Improve your impact. Tell bigger stories.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Her answer?