I’ve been a fan of Dave McClure since I met him some time ago. He has strong opinions, he shares them liberally, spices them up with foul language, and finds himself involved with a lot of interesting entrepreneurs and companies. In a nutshell, he’s my kind of investor. Yesterday he outlined his investment thesis on his blog. Some VCs will adapt. MORE >>

For example, you might outsource activities related to: generating new leads computer and IT infrastructure bookkeeping new product or service development In addition to outsourcing tasks like these, you may simply choose to outsource tasks that are just plain annoying or take up a lot of your time. Somehow it worked for him. MORE >>

For example, most website owners are looking to maximize their lead generation and conversion potential. Use a second person narrative to encourage clients to take action, such as filling out a lead form. Poorly written content will not garner leads and convert sales as effectively as professionally written content. MORE >>

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. When it’s time for the new generation of technology, there will be new specialists waiting in the wings. Writing specialists. MORE >>

means “not equal to&# ) Blogging PR Brand SEO Logo Advertising Tagline Messaging FaceBook Positioning Twitter Lead Gen [Enter mktg term here] Marketing Help Rule 2. We constantly hear that we need PR, SEO, Social Networking, Tweeting, bla, bla but all we want to do is serve our custoimer. Please. Marketing Help Rule 1. MORE >>