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Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

Lead investors and follow investors can both win equally but in each case you know why you personally are writing the check. Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO. I like to be early – usually first or near enough to it.

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Finding your One Metric That Matters

leananalyticsbook.com

Viral coefficient (how well your users become your marketers.). Traffic sources and campaign effectiveness (the SEO stuff, measuring how well you get attention.). Marketers optimizing campaigns to generate traffic and leads. Investors , when we’re trying to raise money. What makes a good metric?

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