article thumbnail

The Need For Empathic Business Leadership In The COVID Environment

YoungUpstarts

Empathic Business Leadership. Many companies throughout the world have run numerous PR campaigns and CSR activities before the outbreak of the pandemic, showing how much they care about people. For example, when Kotlin was launched, hundreds of articles floated in the market predicting the end of Java.

article thumbnail

Tradeshow PR Success Secrets

Rembrandt Communications

After all, these events are where you make personal connections, conduct tradeshow PR (public relations), find new customers and develop leads for years to come. Tradeshow PR and Event Secrets (Shhhh…). Event or Not, Tradeshow PR Opportunities Await! But this doesn’t mean that you stop your tradeshow PR and marketing activities.

PR 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128
article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115
article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121
article thumbnail

13 Entrepreneurs on How They are Using PR for Their Business

Hearpreneur

Public relations (PR) is an essential component for any business as it plays a crucial role in shaping and maintaining its reputation. Effective PR allows businesses to build strong relationships with their target audience, stakeholders, and the general public. Thanks to Alex McIntosh, Thrive Natural Care ! #3- Sales skyrocketed.

PR 100
article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Marketing 109