A Smart Bear: Startups and Marketing for Geeks

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Ballad of The Lean Startup

A Smart Bear: Startups and Marketing for Geeks

Tweet. --> With IMVU not growing. And revenue not flowing. And with piles of cash monthly burning, They asked “Is it a mess, Or is it progress?” ” Then measured by validated learning. With their customers confused. Eric’s ego was bruised – All his basic assumptions were nixed. They had to unload.

Lean 234
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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

You repeat these mantras at Lean Startup Meetings but you're not doing it.? Repeat after me: You are not your customer." — Eric Ries , Lean Startup leader (repeating a conversation with a startup founder). I say "find ten people who say they'll buy." But you're still not listening. We think differently.

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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

The following week she sent me this email (my emphasis): Ever since accidentally stumbling upon lean startup 1+ years ago, I’ve struggled to implement the principles correctly. And whenever an assumption is kicked out from under you, that’s when you learn the most.

Lean 269
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On the (un?)importance of design

A Smart Bear: Startups and Marketing for Geeks

Modern Lean Startup theory blares out from the red-tiled rooftops of Stanford: Seek the Data and Ye Shall Find! But as much as I respect and follow Lean Startup theory, objective measurements aren’t the only things that matter. I was embarrassed when referring you guys to friends.&#. But hold on. They were still customers.

Design 253
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Maybe not so much with the "optimization"

A Smart Bear: Startups and Marketing for Geeks

We're "lean" but we're not stirring hearts. I'm as excited as everyone else about Lean principles gaining traction, and sure most companies are erring on the side of too little objective feedback rather than too much. When we do the minimum necessary to get the job done, we're efficient but not thrilling.

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Telling the 800-lb Gorilla to Shove it up his Ass

A Smart Bear: Startups and Marketing for Geeks

It was the little precambrian warm-blooded agile (oh sorry, now we're saying "lean") rodents who adapted by getting "outside the nest" to discover how to eat cockroaches, because we all know that cockroaches are the one form of life that can survive anything. Don't fear the dinosaur, fear the quivering warm-blooded tree-shrew.

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A compass is not a map

A Smart Bear: Startups and Marketing for Geeks

An entrepreneur confided in me recently that he didn’t like Lean Startup; did I think that was OK? Or is he not cut out to build a startup?

Framework 253