A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2016
The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar. Once you’re scaling (i.e. Once you’re scaling (i.e.
A Smart Bear: Startups and Marketing for Geeks
APRIL 5, 2010
In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work. We're "lean" but we're not stirring hearts. Now by all of the usual arguments for Lean, Agile, and minimimalism, I should have used boogers too: Boogers were already semi-standardized.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
A Smart Bear: Startups and Marketing for Geeks
JUNE 13, 2011
Modern Lean Startup theory blares out from the red-tiled rooftops of Stanford: Seek the Data and Ye Shall Find! But as much as I respect and follow Lean Startup theory, objective measurements aren’t the only things that matter. I was embarrassed when referring you guys to friends.&#. But hold on. They were still customers.
A Smart Bear: Startups and Marketing for Geeks
MAY 15, 2012
It’s just vanity metrics but they want it. But even so, it could be a report that’s vanity and you know that, but you’re not going to train them on lean start up, are you? And you start digging, and there isn’t really any value in that. It really doesn’t tell them anything.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 5, 2011
The Lean Startup movement also values learning and experience over “being right,” specifically casting this concept as “running experiments.” I stand firm that my criticism was sound, but… so what? Designers want to be “right,” but have to temper that with analytics data.
A Smart Bear: Startups and Marketing for Geeks
JUNE 4, 2013
I love the Lean Startup movement because it demands introspection and honors data. Mantras prevail that amount to “guess and check,” because it’s easier for advisors and investors to drive by metrics rather than by insight, by funnels rather than by a strong point of view. So what’s the answer?
A Smart Bear: Startups and Marketing for Geeks
MAY 1, 2012
Because you get organized around marketing metrics, because your campaigns get optimized, because your landing pages and drip campaigns become stronger, because word of mouth produces sales “for free,” and so forth. Time heals many wounds (but not all) Over the time scale of “years,” you can count on certain treads.
Expert insights. Personalized for you.
270 
Let's personalize your content