The Next Web

DECEMBER 4, 2013

Along with building a product and a company, you need to build social momentum and buzz. As a startup, you’re working with limited resources and a lean business model. Product and culture . Particularly in the beta/pre-launch phase, the goal is to generate excitement for the product to-come.

Social Media 158

Social Media Media Viral Startup 158

VC Cafe

MAY 13, 2014

Israeli startups interested in more effective “lean marketing”, should learn from Ben Lang , the 20 year old Wunderkind and contributor at TechCrunch, Business Insider and Forbes. Viral Projects. Some brands understand the value of building a viral project, unrelated to their core offering, with broad appeal. Use stats.grok.se

Lean 162

Lean Viral Startup Marketing 162

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Since this change in the OpenGraph, both products have seen their traffic decline. The best product fallacy. The best products do not always win.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

Up and Running

JULY 10, 2017

It’s not easy to choose the right pricing strategy for a SaaS product. Your product improves with time, your business team grows, and so your pricing can’t stay outdated. Even if you are just starting to consider building a SaaS startup , you’ve probably used products with either freemium pricing or a free trial. Choose wisely.

Startup 110

Startup Non-Compete Viral Software Review 110

Both Sides of the Table

MAY 19, 2010

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Go Boulder!

Partner 240

Partner New York City Cofounder Syndicate 240

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

NOVEMBER 16, 2009

And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. However the Customer Development Model and the Lean Startup work equally well for startups on the web.

Customer Development 219

Customer Development Web Developer Customer 219

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

YoungUpstarts

OCTOBER 7, 2020

It’s a win-win situation because consumers get better products or services, the environment benefits from conservation initiatives, and companies enjoy a good public image. Is the product or service as excellent, as helpful, as tasty, as practical, and as beneficial as it had been advertised? Create Ethically Sourced Products. .

Social Media 214

Social Media Viral Green Advertising 214

Steve Blank

DECEMBER 7, 2010

Others emphasize how to build a product. If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Therefore we developed a class to teach students how to think about all the parts of building a business, not just the product.

Wiki 311

Wiki Lean Management Business Model 311

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of invites sent, it's virality. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

The Next Web

NOVEMBER 18, 2013

Tiny, unknown apps can suddenly go viral and, seemingly overnight, grow to millions of users. User grown often means negotiating a balance between providing service to users and keeping a lean operation. One of the most important, resource-intensive tasks is providing customer service and support to users.

Viral 125

Viral Developer Management Customer 125

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. You’ll hear from Staples on the five positive emotions that are the most effective in content to get people to lean forward and share: happiness, awe, curiosity, empathy, and surprise. Click here to listen to the episode.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

APRIL 14, 2009

This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months. What’s going on?

Customer 167

Customer San Francisco Lean Hockey Stick 167

crowdSPRING Blog

OCTOBER 19, 2012

SaaS products aren’t viral – [link]. Lean Marketing: How to Run Your Marketing Team Like a Startup – [link]. The Product is the Byproduct – [link]. Lean Marketing: How to Run Your Marketing Team Like a Startup – [link]. Avoid the 50/50 co-founder model – here’s why – [link].

Social Media 93

Social Media Small Business Design Media 93

Both Sides of the Table

APRIL 17, 2013

I’m sure you’ve all heard saying derived from Voltaire, “don’t let perfect be the enemy of the good” which in a way is encapsulated in the lean startup movement and the ideology of shipping a “minimum viable product” (MVP) and then learning from your customer base.

Viral 371

Viral PR Lean Founder 371

Austin Startup

SEPTEMBER 16, 2017

In February 2017, former Uber engineer Susan Fowler’s blog post about the sexual harassment she experienced while working at Uber went viral. of employees in engineering, product management, and scientist roles are women and that he believes “in creating a workplace where a deep sense of justice underpins everything we do” (CNN).

Silicon Valley 48

Silicon Valley Engineer Viral California 48

ConversionXL

FEBRUARY 12, 2019

As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. So which are most important?

Retention 126

Retention Analytics Campaign eCommerce 126

Steve Blank

APRIL 20, 2021

(And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. Many of them get hung up on understanding how to select the right minimal viable product. The MVP Tree. Your mission is your baby.

Product 436

Product Viral Channel San Francisco 436

Hearpreneur

APRIL 13, 2022

One of the most important lessons entrepreneurs can learn from Dropbox is to adopt the lean start-up methodology and start. Their innovation lay not just in their product, but their viral video marketing campaign involving slamming raw eggs on their mattress to show that they wouldn’t break due to their mattresses’ high-tech cushioning.

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Software Review 77

ConversionXL

NOVEMBER 25, 2020

Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more. This content relates strictly to the products and services you provide, and have a very limited audience. The middle of the funnel is where people start to learn about your core values, brand mission, and products.

Channel 129

Channel Metrics Algorithm Video 129

Mike Michalowicz

JUNE 23, 2023

Without further adieu, here’s your list – from me to you: Business Planning and Strategy: The Lean Startup by Eric Ries – How to build a business using an iterative and customer-focused approach. You can find these on Amazon, and be sure to find your local bookstore to support them as well. My work in this space: TBD!

Artificial Inteligence 78

Artificial Inteligence Leadership Viral PR 78

Steve Blank

MARCH 18, 2011

Lean Startups/Back to Basics (2000-2010): No IPO’s, limited VC cash, lack of confidence and funding fuels “lean startup” era with limited M&A and even less IPO activity. Startups needed millions of dollars of funding just to get their first product out the door to customers. 2001 – 2010: Back to Basics: The Lean Startup.

Internet 334

Internet IPO Silicon Valley Agile 334

YoungUpstarts

NOVEMBER 7, 2014

Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. Don’t be afraid of growth, just start lean. The Lean start-up model is not only very useful when starting your business; it is something you want to embrace in every step of growth.

SEM 244

SEM Lean PR Startup 244

Duct Tape Marketing

SEPTEMBER 30, 2022

2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] Is that a product or is that just part of your own marketing? And it's built into the actual design of the product. 2:48] Has design been a key differentiator for Typeform? [3:23]

Marketing 75

Marketing Differentiation B2C PR 75

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. No matter how much it bothers you, people do like to entertain themselves with a “lean back” experience. As humans we like story telling.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Steve Blank

FEBRUARY 12, 2015

It typically takes multiple iterations and pivots to find product/market fit – the match between what you’re building and who will buy it. Sales (and/or customer acquisition in a multi-sided market) becomes achievable by a sales force (or network effect or virality) without heroic efforts from the founders. Lessons Learned.

Startup 120

Startup Lean Venture Capital Advisory Board 120

crowdSPRING Blog

JANUARY 31, 2011

Get them engaged with you (and your brand); the goal is to get them to talk about you with their own audiences whether it is because they have used your product or service or because they simply like the things you have to say. Related posts: Lean Marketing Strategies for Small Businesses and Startups. Illustration: Eric (a.k.a.

Public Relations 130

Public Relations Small Business Lean PR 130

View from Seed

MARCH 8, 2016

Jesse: First and foremost, they need to commit to the idea that brand is important and recognize that product isn’t everything. In today’s world, product is necessary but not sufficient. In addition to a great product (again, which you absolutely need—whether it’s physical, platform, services, etc.),

Seed Stage 120

Seed Stage Conversion Startup PR 120

crowdSPRING Blog

JUNE 19, 2011

If your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to write about your offering, your customers, your employees, your industry, your background, your childhood, your pets… (you get the idea).

Lean 96

Lean Marketing Public Relations PR 96

SoCal CTO

OCTOBER 8, 2009

Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Monetize) Startups have problems in 3 key areas: Management: Setting priorities, defining key metrics, reporting progress Product: Build the right features, getting product out quickly, testing for conversion/adoption Marketing: Accessing "web 2.0"

Metrics 225

Metrics Startup Retention Acquisition 225

The Equity Kicker

MAY 15, 2012

I read some great stuff today on topics like why aren’t VCs lean and scrappy , and why Pinterest took so long to go viral , but the pick of the bunch by far were some of the answers to What are some decisions taken by the “Growth team” at Facebook that helped Facebook reach 500 million users?

Viral 108

Viral Framework Aggregator Retention 108

This is going to be BIG.

APRIL 23, 2012

Half the time, founders were pitching a completely different idea than what took off--so the VC who looks brilliant for funding the latest viral app really funded a B2B product that never took off. Same with product ideas. Does that mean everyone who fails was dumb? Not special? Smart people fall all the time, trust me.

Startup 160

Startup Lean Venture Capital Mobile 160

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. 90% investor product vision. The latter means products, analytics, optimisations, and developers. Requires team relocation.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

crowdSPRING Blog

MAY 19, 2013

Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. Given the fact that you share the same market, similar products, and indistinguishable audiences chances are that what is working for them, will also work for you. Related posts: Lean Marketing: Facebook advertising for newbies.

Small Business 96

Small Business Social Media Marketing Lean 96