Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have. MORE >>

Related posts: Lean Marketing: Customer service strategies for small businesses and startups. Lean business practices Marketing and branding Small business branding customer service entrepreneur entrepreneurship inspiration leadership public relations small biz small business smallbizknow – a shocker. MORE >>

We have written often about lean marketing techniques, provided lots of ideas on tactics and strategies for marketing, discussed budgeting , offered pointers on testing , given advice on analysis , and suggested tools to use, but we have never really talked about what NOT to do with your marketing efforts. Until now that is. MORE >>

Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand. Lean Marketing tips: not-for-profit edition. Just about everybody has one. Multitask. Drill-down. Testify. Educate. Network. MORE >>

Great politicians are masters at this, they understand well how to make a point, back it up, and illustrate it so that the audience can relate. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. Prepare well. Stay focused. Be in control. K.I.S.S. Be a credible source. MORE >>