Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. We had an almost identical conversation when the subject turned to hiring a Public Relations agency. Filed under: Customer Development , Lean LaunchPad , Marketing , Teaching. Hiring PR Agencies. I asked.

PR 314

PR China Lean Channel 314

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. We had an almost identical conversation when the subject turned to hiring a Public Relations agency. Filed under: Customer Development , Lean LaunchPad , Marketing , Teaching. Hiring PR Agencies. I asked.

PR 206

PR China Lean Channel 206

Steve Blank

APRIL 15, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Stay tuned.

Customer 247

Customer Cloud EC2 Channel 247

Steve Blank

SEPTEMBER 3, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. While the product is being engineered, Marketing begins to create web sites, corporate presentations and sales materials.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260