How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris
View from Seed
MARCH 8, 2016
Can you still operate in some kind of lean or scrappy way and launch a brand that resonates with the market? You can absolutely launch lean and scrappy. It still involves a deep focus on brand, and good tactical execution—you just do it yourself, and not with an agency or a public relations expert. It’s doable though.
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