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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. We have written about many tactics that have worked in our own marketing efforts, such as public relations , goal-setting , branding , etc.

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Twitter Link Roundup #171 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Business: Office Space – A Meditation – [link]. Lean Business: Office Space – A Meditation – [link]. How to Modernize a Public Relations Strategy That’s Stuck in the Dark Ages | Hubspot Blog – [link]. Google and Bing Say the Future of Search Is Conversational – [link].

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Twitter Link Roundup #237 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

David vs. Goliath: Lean Startup Advantages | OpenView Blog – crowdspring.co/1x2JFtG. “the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%” – crowdspring.co/1nO4clS. How to Plan the Perfect Offsite: 8 Tips (from Jayna Cooke) – crowdspring.co/1nMzHMU.

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Twitter Link Roundup #178 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

How a 1-Page Business Model Will – and Won’t–Help Your Lean Startup | by Kevin Dewalt – [link]. 6 Interesting Facebook Tricks You Might Not Know | Search Engine Journal – [link]. Designing Search: Displaying Results | UX Magazine – [link]. 10 Myths about Startups – [link].

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Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

crowdSPRING Blog

Search is important when building an audience for your blog, but social media even more so. If people can’t find your blog through searches, then you might as well not bother) it should not be the only aspect. Related posts: Lean Marketing tips: not-for-profit edition. Make it easy to share. Photo: bby_.

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

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Lean Marketing: Delivering Customer Service via Social Media

crowdSPRING Blog

Powerful and simple search capabilities make it easy to listen when Twitter users mention your company and the ability to track those comments in real time and respond immediately makes a huge and lasting impression. Related posts: Lean Marketing: Customer service strategies for small businesses and startups.