Designing a Corporate Entrepreneurship Program – A Qualcomm Case Study (part 1 of 2)
Steve Blank
JANUARY 28, 2013
(In hindsight we were having our employees get out of the building to talk to customers, build prototypes and generate partner interest – essentially doing Customer Discovery years before Steve Blank taught his Lean LaunchPad class at Stanford and the National Science Foundation!). What went right? We had C-level support.
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