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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It also has a considerable online presence on key social media platforms. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people. Humble Beginnings.

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Challenge of Predicting Winners

SoCal CTO

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Marketing, Startups and Networking in Los Angeles.

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Los Angeles Tech Launched - Hot List

SoCal CTO

I'm happy to announce the launch of the Los Angeles Tech Content Community. The goal is to create a place where it's relatively easy to find current content and highly relevant content surrounding Los Angeles Technology. To be clear Los Angeles Tech is a jump off point. The content comes from other places.

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All The Questions You Wanted Answered about Bird Scooters and Their Recent $300 Million Funding

Both Sides of the Table

There is nothing viral! The more people that see your brand as the innovator the more “earned media” the company gets and the product becomes synonymous with the category. Does it surprise you that the fastest-growing “unicorn” was launched in Los Angeles and not San Francisco? Ah, but Bird doesn’t have network effects!

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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It also has a considerable online presence on key social media platforms. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people. Humble Beginnings.

Viral 78
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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. On JFDI (play on Just Do It) - Chamillionaire talked a lot about social media.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

You mention social / viral aspects at both Google Photos and United Online. What were those and how is that changing now given how things are changing in social media? I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. How did you do that?