GRP Announces $200 Million Fund. Rebrands as Upfront Ventures
Both Sides of the Table
JUNE 27, 2013
But in Los Angeles, Santa Monica is akin to SoMa in San Francisco, Cambridge in the Boston area or Flatiron / Union Square in NYC. Perhaps the biggest piece of new news is that after 17 years of operations we’ve changed our name from GRP Partners to Upfront Ventures. We love all of LA and fund all regions.
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