Death of the Newsstand Magazine
David Carr stops short of saying that the American magazine business is headed for a dead cat bounce, but the recent numbers on newsstand sales are grim:
David Carr, Wondering How Far Magazines Must Fall - NYTimes.com
Like newspapers, magazines have been in a steady slide, but now, like newspapers, they seem to have reached the edge of the cliff. Last week, the Audit Bureau of Circulations reported that newsstand circulation in the first half of the year was down almost 10 percent. When 10 percent of your retail buyers depart over the course of a year, something fundamental is at work.
Historically, certain categories of magazine will encounter turbulence, but this time all categories were punished in the pileup. People was down 18.6 percent, and The New Yorker had a similar drop, declining by 17.4 percent. Vogue and Cosmopolitan were down in the midteens, and Time fell 31 percent. When Cat Fancy is down 23 percent at the newsstand, it seems that there’s little place to hide. Newsweek, it should be mentioned, was off only 9.7 percent at the newsstand, but that’s cold comfort.
The last time I was in Penn Station waiting for my train, I stopped in one of the Hudson News stores. I looked at racks upon racks of magazines and only one thing came to my mind.
Who is buying these?
Like newspapers, most magazines will not survive the switch to mobile. It is not simply the conversation of print to digital mobile formats, but the very business model itself which will destroy these magazines.
(via stoweboyd)
Source: The New York Times
48 Notes/ Hide
- rusya-vizesi-blog liked this
- stepwise-blog liked this
- ahmadsasa-blog liked this
- fransavizesi-blog liked this
- thegoodfuture reblogged this from futuramb
- cdonovan97-blog liked this
- timmmii--blog liked this
- actualfractal reblogged this from emergentfutures
- shemreznauman liked this
- honorthytailor liked this
- marksbirch reblogged this from stoweboyd and added:
The last time I was in Penn Station waiting for my train, I stopped in one of the Hudson News stores. I looked at racks...
- cracklepopsnap liked this
- emergentfutures reblogged this from futuramb
- point-of-origin liked this
- sameerpadania liked this
- futuramb reblogged this from stoweboyd
- purplegem reblogged this from stoweboyd
- purplegem liked this
- stoweboyd posted this