A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
I've bought ads in every major (and quite a few minor) software development websites, magazines, newsletters, conferences, and webinars. Tags: How-To advertising branding lead-gen marketing positioning social media. Some would help vet our stories, some would publish our articles. Share the love in the comments section.
A Smart Bear: Startups and Marketing for Geeks
JUNE 5, 2012
At Smart Bear I tried literally a hundred campaigns: paid search, trade shows, postcard mailers, newsletter sponsorships, and magazine ads (yes, print!). I eventually built a system that could measure campaign efficacy with pinpoint accuracy, even with traditionally different media like print. (I Things change. Can’t predict.
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
Examples: large bidders tripled the cost per click, Google’s SEO algorithm changed, the event organizers changed the rules or stopped doing the event, the link-sharing site became irrelevant, the hot blog lost its traffic, the magazine running the ads finally failed. The product was built on a platform , and the platform changed.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 15, 2010
Gary Vaynerchuk (the founder of Wine Library TV and the so-called " Social Media Sommelier ") made a similar point in a speech at the Web 2.0 magazine named Walker Telecommunications Corporation one of the nation's fastest-growing companies. Most overnight successes you see have been working at it for ten years.
A Smart Bear: Startups and Marketing for Geeks
JULY 19, 2010
Chris Brogan commands $22,000 for a single day of consulting in an industry (social media marketing) where all the information you need is already online and free. For more, here are detailed examples of how this mindset also sets up your sales pitch. Personal authority.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 25, 2010
I know, you thought "print media" was dead. Tradeshows are a rare chance to get face-time with: Editors of on-line and off-line magazines. I've been published in every major programming magazine ; almost all of that I can directly attribute to talking with editors at tradeshows! With customization (i.e. It's the law.
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