. Wiley Cerili , the founder of SinglePlatform  (backed by DFJ Gotham , First Round Capital  and RRE ), is one of the more impressive sales CEOs  that I have met. He ran sales at SeamlessWeb , helping to build the behemoth before its sale to Aramark. Wiley possesses a unique combination of raw talent, charisma and good will. MORE >>

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing. If you lose money on every sale, it’s hard to make it up in volume. You need a sales channel that works, and one you can afford. MORE >>

Be sure that you have appropriate add-ons to offer your customers when they are in a buying state of mind—at the point of sale. In The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies , Chet Holmes reminds us that the entire organization exists to support sales. Tweet. MORE >>

 . This post is part of the sales management series  and was co-authored with Wiley Cerili , CEO of SinglePlatorm. Here are some thoughts on ways to make sure you’re hiring your sales team effectively. When it comes to building a sales team, however, you need to trust your instincts about candidates. MORE >>

Sale Reps are Naturally Competitive—You Will Get More Value by Hiring Two and Letting them Compete. Daily Ideas Management Sales StrategyIf your business has only one salesperson, or if you are ready to hire your first one, consider hiring two instead. Tweet. Book Depository. MORE >>