View from Seed

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120
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How to Retain Tech Talent in Competitive Markets

View from Seed

Engineers have a lot of power in the current market and, as a result, it’s easy for engineers to leave and find a new position elsewhere. The post How to Retain Tech Talent in Competitive Markets appeared first on NextView Ventures. NextView is an investor in thredUP, and this post originally appeared on their engineering team blog.

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Is This Ex-Googler’s Pre-Product Approach the Fast Track to Product-Market Fit?

View from Seed

Engineers and even marketers proudly claim to be “full stack.” Starting in 2009, Savoia began using an approach as an engineering director at Google that helped the tech giant know whether it was about to build the right product for the market … or a product that would flop.

Product 120
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Which Markets Are the Most And Least Served by Seed Investors?

View from Seed

About a year ago, my partner David Beisel talked about how seed fundraising is no longer a local game , and that the best entrepreneurs seek out the best investors for them outside of their home market. that have at least one full-time partner based in a “non-HQ market” and lead significant amount of deals in such market.

New York 207
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Economic Access for Mass Market Workers – What We Are Excited About

View from Seed

Despite the gradual shift towards a more “white collar-driven” economy over the last 40 years, there are still over 110 million “mass market workers” in blue collar and service jobs in the U.S. Characteristics such as the fluidity of such labor market, the irregularity of one’s work day, the reliance on more on-the-job learning (vs.

Marketing 156
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NextView Partners Discuss the State of the Market In a Covid-19 World

View from Seed

Last week we held a virtual “Lunch and Learn” with Melody and Lee where they had a discussion about what they’re seeing in the market in a covid-19 world, made some predictions about where we are headed in the next couple of weeks to months, and took some questions about the state of VC funding.

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Why We’re Market-First, Not Technology-First, Investors

View from Seed

Instead, we look for large market opportunities first , and very often those come about because of some technology-enabled shift. Markets pull technologies towards solutions. We look for large markets in which there are opportunities to drive meaningful change. Markets, though, aren’t always well defined.