Genuine VC

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Why I Like Our Investment in Triple Lift

Genuine VC

It offers the first marketing platform built for the visual web which takes into account how a brand’s images resonate among consumers. Using real-time image engagement analytics, the company identifies and amplifies brands’ images through initiating paid media and catalyzing earned media. In comes Triple Lift.

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Getting Back the Band Together for NextView’s Investment in BookBub

Genuine VC

Just about fifteen years ago, Josh Schanker and I, along with our co-founders Elliot Shmukler and Tammy O’Neil Bolduc started Sombasa Media together. Taking a step back and looking at the big picture, and BookBub is forging a new road in a book publishing market which is still transitioning in the wake of ebooks’ arrival.

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Do Startup Location Matters Even Matter?

Genuine VC

Today we’re now neighbors in our building with Uber , our portfolio company TurningArt , and social media marketing firm Likeable Media , among others… including three other portfolio companies on the above map a stone’s throw away [orange].

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NextView Ventures' TurningArt Investment Aims to Transform Art Buying Experience

Genuine VC

Given the unique and original service, it’s no surprise that TurningArt has been featured in dozens of media outlets in the past few months like NPR , CBS News , and the Boston Globe. Yet for us at NextView, our investment isn’t just about the product and market, but rather it’s all about the entrepreneur.

Cofounder 118
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Excited to Co-Found a New Micro VC Firm

Genuine VC

I believe that the company is dramatically changing the face of women’s-focused media with an authentic & powerful community of bloggers, and I am happy to continue to be a part of that endeavor as it grows. I am excited to remain on the Board of Directors for Venrock’s portfolio company BlogHer.

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Our Investment in tapCommerce is the Real Deal

Genuine VC

Unsurprisingly, over just a few short months since founding, tapCommerce has started to work with commerce brands with very sophisticated mobile marketing chops, like JackThreads , BustedTees , and 1-800-FLOWERS.COM. What really compelled us about making an investment, however, was what we learned about the team.

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The Golden Age of the Boston Internet Entrepreneur

Genuine VC

I was in my early 20’s just barely out of school when four of us (peers) started Sombasa Media (aka BargainDog ) here in Boston beginning in 1998. For example, it’s much more prevalent today in 2012 to have been a tactical internet marketer for the past five years whereas in in 2007 is just wasn’t.

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