Rembrandt Communications

NOVEMBER 5, 2014

Recently, Copyblogger killed its Facebook page, and Bob Bly wrote this interesting article in Target Marketing, “B-to-B Insights: Return to Sender”. Are you just posting on social media because it’s there and you think you need to? The post Is Your Social Media Working? It’s something to think about.

Social Media 182

Social Media Media SEO Public Relations 182

Rembrandt Communications

DECEMBER 1, 2021

Unlike advertising, you receive third-party credibility you simply can’t buy when you get a positive mention in the media. Create a list of media venues. Next, conduct research and find the publications, radio shows, television programs, blogs, podcasts, and other media venues that reach the talent you want. Make contact.

Public Relations 130

Public Relations Hiring PR Technical Review 130

Rembrandt Communications

JUNE 16, 2016

Public relations can help you boost sales and create a positive reputation When you have a big event, new product or service or news to share, does the media know about it? The post Does the Media Know About You? appeared first on Boost sales fast with content marketing strategy, SEO and PR here. Could it use some help?

Media 100

Media Public Relations PR Reputation 100

Rembrandt Communications

AUGUST 7, 2019

Talked to Your PR and Marketing Teams, Lately? Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. Your PR and marketing team members need this data to have a competitive edge.

PR 100

PR Technical Review B2B Public Relations 100

Rembrandt Communications

MARCH 13, 2014

Stop sending hundreds of pitches to a massive list of media members. If you are new to the world of public relations, you may think that sending out a press release to the masses will help you get the media coverage you are looking for. Marketing PR Reaching Goals Repuation Management'

Media 145

Media PR Public Relations Management 145

Rembrandt Communications

JANUARY 1, 2024

Why will your target market and the media care about this? For the media, turn your benefit into a story that people will find entertaining, useful and unique. For the media, turn your benefit into a story that people will find entertaining, useful and unique. Write your answers down. Who needs to hear about #1 above?

Public Relations 130

Public Relations Viral PR Social Media 130

Rembrandt Communications

JANUARY 6, 2016

It’s 2016, and marketing has changed. Today, your sales, public relations, social-media, SEO, and all other, activities work together to find and keep new customers through specific messaging. According to The Content Marketing Institute article on Key Roles […]. The post Is Content-Marketing-Strategy Dead?

Marketing 100

Marketing Public Relations Social Media PR 100

Rembrandt Communications

FEBRUARY 1, 2023

“We’ll get your news on the top media sources.” These marketing messages sound great. Media members know what’s credible. Media members know what’s credible. Are you trying to get noticed by a specific publication, broadcast or other media venue? Can you simply call a specific media member and introduce yourself?

Due Diligence 263

Due Diligence Distribution Reputation Public Relations 263

Rembrandt Communications

OCTOBER 1, 2015

You need to post something on all of your social-media channels again. The post Content Strategy…Turn Social Media Hassles Into Happiness! You have your morning cup of coffee, turn on your computer and look at all of your e-mails and “To Do” list. Then, that gnawing feeling hits you. It’s never-ending. What to post?

Social Media 100

Social Media Media PR Channel 100

Rembrandt Communications

SEPTEMBER 1, 2023

But you have zero funds for marketing and to boost sales. Once you have your free offer, post it on social media, send out emails, put on a gorilla outfit and stand outside of your business with a big sign, call potential customers… Basically, you need to do whatever it takes to get the word out effectively! No worries!

Sales 147

Sales Social Media Community Audience 147

Rembrandt Communications

DECEMBER 1, 2022

Then, research local media venues and make a list of the people you need to contact. Call media members and invite them to your holiday events, charity functions, contests, and more. Share your news! Now, get the word out. Don’t let a small budget turn you into a Scrooge this holiday season!

Sales 244

Sales Advertising Media Channel 244

Rembrandt Communications

MARCH 8, 2019

After all, a publicist can spend hours researching and pitching a story, but the outcome is under the control of an editor, producer, director, or someone else at the media venue. It will also hold your team accountable for completing specific actions, even if media clippings are out of their control.

B2B 100

B2B PR Public Relations Technical Review 100

Rembrandt Communications

MARCH 8, 2019

After all, a publicist can spend hours researching and pitching a story, but the outcome is under the control of an editor, producer, director, or someone else at the media venue. It will also hold your team accountable for completing specific actions, even if media clippings are out of their control.

PR 100

PR B2B Public Relations Technical Review 100

Rembrandt Communications

APRIL 2, 2014

Although we now have speedy tools like e-mail, social media, texting, and even the old standard of actually talking […]. Business Content Marketing Content Strategy Increase Sales Marketing Motivation PR Reaching Goals Repuation Management Sales Small Business Public Relations'

PR 154

PR Sales Public Relations Marketing 154

Rembrandt Communications

JULY 6, 2010

After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. Here are eight quick-tips to help you through the media process: 1. Know Your Targeted Media-Members. Before [.].

Media 164

Media Engineer Search Sales 164

Rembrandt Communications

MARCH 1, 2024

When was the last time you updated your website, posted on your social media accounts or sent out a new email message to your current and potential customers? Take some time to update your messaging and provide valuable and current information to your target market today. If your content is stale, you lose customers and business.

Sales 130

Sales PR Campaign Audience 130

Rembrandt Communications

APRIL 1, 2024

Offer entertaining information specifically for your target market with unique insights from your team members. • Be creative and figure out what you are going to do, the marketing messages that go with each project, media members you’ll invite, tentative results, etc. Let them know you care via a customer appreciation event.

Sales 130

Sales Employee Hiring Audience 130

Rembrandt Communications

NOVEMBER 9, 2016

It’s already November, and holiday marketing time is here for BtoB owners. The post BtoB Owners, Not Ready for Holiday Marketing? appeared first on Boost sales fast with content marketing strategy, SEO and PR here. appeared first on Boost sales fast with content marketing strategy, SEO and PR here. Well, don’t sweat it.

Marketing 159

Marketing PR SEO Sales 159

Rembrandt Communications

JUNE 1, 2022

If you can get the right message out to the right audience at just the right time, you can steal customers from the competition, enjoy free media attention (and the third-party credibility that comes with it), win top talent, and more… without losing money, employees or sleep! Contact the media. Focus on the unique benefits you offer.

Public Relations 245

Public Relations PR Social Media Audience 245

Rembrandt Communications

MARCH 1, 2023

For example, if you want to get more media mentions, research the reporters you need to contact, learn about the information they want and add it to a personal, media database. Then, create a spreadsheet ( Editorial Calendar ) with all of the messaging you plan to send out via email, direct mail, social media, online, and more. •

Social Media 130

Social Media Database Public Relations SEO 130

Rembrandt Communications

JUNE 1, 2021

Contact Event Media. Many media members pay attention to big events in your industry. To start, research the media members who will be covering an event. Secret Hint: You can usually get a list of media members from the event coordinator. a press or media kit). Tradeshow PR and Event Secrets (Shhhh…).

PR 165

PR Public Relations Media Distribution 165

Rembrandt Communications

APRIL 7, 2015

The post Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing? BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Reaching Goals Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips'

PR 100

PR SEO PPC Public Relations 100

Rembrandt Communications

JANUARY 31, 2017

The post How’s Your DIY Marketing Going? appeared first on Boost sales fast with content marketing strategy and PR here. It’s just a reminder that no matter your age, no matter how healthy you are and no matter how “good” things […].

Marketing 100

Marketing PR Sales B2C 100

Rembrandt Communications

MARCH 14, 2012

And while a publicist has the skills to build buzz and cultivate relationships with the media, it is possible [.]. As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a publicist.

Media 133

Media Hiring Small Business Public Relations 133

Rembrandt Communications

AUGUST 1, 2023

You have news to share and find an inexpensive service to distribute your press release to the media. Is it a link to a marketing site, a company that has no credibility or (gulp!) Conduct research and contact media members directly with your news story. It may not be what you think!! Where Is Your News Going? Do it yourself!

Due Diligence 130

Due Diligence Distribution Public Relations Naming 130

Rembrandt Communications

JULY 6, 2010

After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. Here are eight quick-tips to help you through the media process: 1. Know Your Targeted Media-Members. Before [.].

Media 100

Media Engineer Search Sales 100

Rembrandt Communications

MAY 2, 2022

Basically, you’ve probably been creating articles, emails, social media posts, and more, and these take time and effort. For example, as part of your content marketing plan… How can take your video scripts and turn them into blogs and articles? What are you going to do with all of your press clippings and media interviews?

Sales 130

Sales Social Media Video Campaign 130

Rembrandt Communications

JULY 1, 2022

If you aren’t sure about these answers, have a friend or associate outside of your organization review your website and marketing materials. Are you doing the same marketing year after year and expecting different results? Once you know this, you can develop messaging that really resonates with your target market.

Sales 130

Sales Social Media Campaign Email 130

Rembrandt Communications

AUGUST 9, 2017

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. Are you measuring your content marketing results? 3 Steps to Make the Most of Your Copywriting Now! If not, you waste time and effort. They are on the right track, but they have no idea […].

B2B 100

B2B PR Marketing SEO 100

Rembrandt Communications

NOVEMBER 8, 2009

You’ve got an interview scheduled with a key media venue. Understand your company’s marketing messages, key practices, products, and services. To have a good experience and improve your chances of being quoted correctly, follow these helpful tips: 1) Know your company. Confirm confidential information [.]

Media 133

Media Product Marketing 133

Rembrandt Communications

SEPTEMBER 11, 2011

Well, here are three, free tips to help you get noticed by the media and the search engines… fast. Are you a new business owner struggling to increase sales, handle public relations and get new customers to come to your site? Write An Article. Want to share some valuable information with potential customers? Write [.].

Engineer 154

Engineer Search Media Public Relations 154

Rembrandt Communications

APRIL 1, 2023

Usually, it’s written in the standard AP Style and distributed to media members via a distribution service. Now, if you think that’s how you get major media attention, it’s not. That usually comes after one-on-one media pitching that I’ve covered in previous articles. Your customers are not thinking about you all the time.

Distribution 130

Distribution SEO Social Media Search 130

Rembrandt Communications

APRIL 1, 2021

Do your communications, content and media make a good impression? But what about your website, emails, newsletters, press releases, and other marketing materials? If you really want to use your resources wisely to get free publicity, take the time to develop personal relationships with the media members who cover your industry.

PR 130

PR Public Relations Email Distribution 130

Rembrandt Communications

JANUARY 2, 2021

All of the Zoom meetings, social media requests, marketing, budget restraints, and more that you have to deal with on a weekly basis can be overwhelming. Find the media contacts at relative print and online publications, podcasts, radio programs, television shows, etc. So, where do you begin… Data is key to PR success.

Small Business 130

Small Business PR Public Relations Social Media 130

Rembrandt Communications

NOVEMBER 8, 2009

You’ve got an interview scheduled with a key media venue. Understand your company’s marketing messages, key practices, products, and services. To have a good experience and improve your chances of being quoted correctly, follow these helpful tips: 1) Know your company. Confirm confidential information [.]

Media 100

Media Product Marketing 100

Rembrandt Communications

NOVEMBER 1, 2023

The holiday marketing season is in full swing. 3 Quick and Cost-Effective Holiday Marketing Tips to Improve Sales This Season 1. Take the time to create some great holiday offers specifically for your target market. You don’t need to spend a fortune on marketing. Talk to the media. Get the word out. Post Office!)

Marketing 246

Marketing Social Media Sales Email 246

Rembrandt Communications

OCTOBER 9, 2014

Content strategy, public relations, direct mail, social media…. But with all of the marketing tools available, it can be easy to forget the one, basic thing that will grow your business […]. Are your customers helping you grow your business? the list goes on. There are many ways to boost sales and awareness at your business.

Public Relations 199

Public Relations Social Media SEO Sales 199