View from Seed

DECEMBER 6, 2018

Yes, information about markets and trends affecting them is near ubiquitous given our media landscape. If a large and venture-scale objective market opportunity truly does exists, it would be unusual for it to go entirely missed by everyone with experience in the space. Of course, there are exceptions to every rule?—?sometimes

Seed Stage 120

Seed Stage Startup Cofounder Stealth 120

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SEPTEMBER 12, 2017

Maybe they will get there, but I think that the experiential nature of the category — both in terms of the actual products and the brand experience — mean that this will play out very differently from other categories like media or consumer electronics. The old brands and distribution channels are dead or dying.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

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JULY 28, 2015

The narrative I often hear goes something like this: “Consumer companies are all about great marketing, and Boston doesn’t have enough great consumer marketers.”. I asked the former Director of Growth at LivingSocial — who also runs a large startup marketing meetup in New York — to recommend three rising stars in that city.

Boston 120

Boston Marketing Early Stage Startup 120

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JANUARY 24, 2018

The concept our Guilds is simple: We want to bring together small groups of Product and Go-to-Market experts to lend their time to support our portfolio company founders and key operators. Go-to-Market Guild. Jessica Meher, VP, Marketing at Notarize. Jared is Blue Apron’s Chief Marketing Officer. Jared holds a B.A.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

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MARCH 3, 2016

Editor’s note: We’ve seen a lot of demand for content marketing talent in our portfolio, including the need for freelancers and consultants. We reached out to a veteran content marketing consultant who works exclusively with startups to help. How to Hire a Content Marketing Consultant for Your Startup.

Hiring 120

Hiring Marketing Startup Portfolio 120

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OCTOBER 5, 2016

Marketing people love to swim with other marketing gurus. These include the top investor list on AngelList in Boston and NYC , as well as media-produced roundups like Business Insider’s and AlleyWatch’s. Affinity by function. Software developers like to spend time with like-minded developers.

Angel Investor 332

Angel Investor Boston Seed Stage Syndicate 332

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FEBRUARY 23, 2016

The Mattermark Daily consists of both original content from the company’s blog and a hand-curated list of featured posts from various investors, founders, and media members covering the startup ecosystem. Investors of all types and stages, startup founders and employees, and tech media are all counted among them.).

Curation 120

Curation RSS Term Sheet Technical Review 120

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MARCH 22, 2016

You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. Editor’s note: You can find more resources around PR, content marketing, and customer acquisition for seed-stage startups in the Marketing & Growth section of our platform. The irony hurts.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

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SEPTEMBER 20, 2017

These types of foundational technologies have catalyzed radical shifts in how we create, discover, and consume existing media types for entertaining ourselves. Even the term “social media” itself was barely in our lexicon a decade ago , and now Facebook has 93% penetration in adults. The Next Generation of Media.

Accredited Investor 214

Accredited Investor Cloud Media Framework 214

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JUNE 24, 2020

In an insidious way, it’s something that we have come to just accept as the way things are in a market of free services that are monetized through ads and the exchange of user data. I think free social services and digital media create a ton of value and I’m happy with some exchange of my data for better personalization and targeting.

Portfolio 227

Portfolio Internet Business Model Finance 227

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DECEMBER 7, 2020

The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. I say this to remind you that reporters are humans too — and even if you’re building the most interesting product on the market, it may not be the right story, or the right moment for whoever you’re pitching.

PR 177

PR Early Stage Founder Differentiation 177

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APRIL 30, 2019

All three have different business models… SaaS, media/ad, and consumer transactional. And Zoom has become the most valuable of the three in terms of market cap though daily fluctuations put it and Lyft fairly close ($16B+). Fairly frequently public market investors believe that a new consumer company is “the next X”.

IPO 180

IPO B2B B2C Institutional Investors 180

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JULY 21, 2022

Rachel Hodes (RH): What problem exists in the market that your business is trying to solve? . On the other side of the market, traditional creative industries like these exploit emerging talent and pay them pennies for their labor. This is an untapped market of “gig-focused creators”. ” – Melody Koh.

Early Stage 156

Early Stage San Francisco Michigan Portfolio 156

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APRIL 18, 2018

Also, anyone who might be interested in bringing on an early marketing leader should definitely do whatever they can to try to hire her. . The characteristics we are looking for are: Strong writer and communicator who is fluent with social media tools, common marketing SaaS software, and publishing platforms.

Networking 168

Networking Hiring Boston New York 168

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SEPTEMBER 9, 2014

Or will you be fine with a head of marketing or a controller or a sales lead? And while the best management teams have considered current market forces, potential headwinds and tailwinds in the industry, and competitive advantages, the fact remains that you just don’t know what you don’t know. But do you really need a COO?

Hiring 336

Hiring Cofounder Startup Technical Cofounder 336

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SEPTEMBER 18, 2018

Nicole most recently comes to us from SmartBear Software , where she was responsible for the launch and marketing for an entire product: overseeing activities like PR, creative, content creation, and social media engagement.

Portfolio 120

Portfolio Boston PR Social Media 120

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FEBRUARY 1, 2017

With a new market emerging around advances in neural network recognition of vocal inputs, efficiency may well be the core advantage that drives user adoption and so overall maturation of the voice sector. This reveals another strategic value the move by many media streaming companies to secure exclusive rights to content or create their own.

Vertical 120

Vertical Differentiation Internet SEO 120

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MARCH 15, 2016

Plain text emails have become the norm for sales and marketing emails that we send, and the response rate has been amazing. In a world of highly designed marketing emails, these plain texts emails stand out and feel much more authentic. But we ignore that understanding when we try to market our companies. Plain Text Emails.

Customer 174

Customer Startup Email Channel 174

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JULY 9, 2015

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. And given my marketing background (Google, Dailybreak Media, HubSpot), I often get this question directly: When should startups announce seed funding? .

Startup 120

Startup PR Cofounder Stealth 120

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FEBRUARY 2, 2016

“The New York market can be a trap for food and meal delivery startups as the population density can create outsized order and revenue growth that is difficult to replicate in additional cities as the company expands.” 4 year total = $923M.

Seed Stage 120

Seed Stage New York New York City Startup 120

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JUNE 23, 2015

Why Boston’s largest media publications obsess over food, politics, and sports … but not tech … and what can be done to change that. Operating your career like a startup: Validate the market, find traction, and scale. The different, bold thing Dennis did to get noticed by The Boston Globe.

Boston 120

Boston Operations Media Startup 120

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JULY 22, 2015

Community Contributions From: Casey Henry, Growth Expert & Marketing Analyst, Wistia – @caseyhen. Andy Crestodina, Author & Co-founder, Orbit Media – @Crestodina. Kathryn’s company: TheMuse.com. Kathryn’s Twitter: @kmin. Giuliano Iacobelli, CEO, Stamplay (500 Startups) – @Giuliano84.

Seed Stage 120

Seed Stage Cofounder Viral Audience 120

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MARCH 16, 2016

Overall, the Boston funding market is strong and getting stronger, with a healthy addition of fresh new thinking and a mix of both new investors and experienced individuals employing new strategies. Webb, as well as security-focused TenEleven , co-founded by Mark Hatfield. Thought leadership originating in Boston.

Boston 215

Boston Early Stage Artificial Inteligence Semantic 215

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MARCH 8, 2016

They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. My advice is simple: Go talk to someone who understands earned media (mainly press) long before you have a need for it — in many cases before you even have a fully developed product or brand.

Seed Stage 120

Seed Stage Conversion Startup PR 120

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JUNE 2, 2015

Alex Blumberg, an ex-NPR producer ( Planet Money , This American Life ) and current CEO of the podcasting startup Gimlet Media provides a great example of production value with his show StartUp. In a medium that’s about intimacy and transparency, a listener’s BS detector is higher than other forms of content marketing and media.

Boston 120

Boston Startup Audience Audio 120

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DECEMBER 11, 2019

These are literal quotes from social media and email announcements over the past six months from VC Partners moving on to other competitive firms, and, well, just moving on. “I’m thrilled to announce that I’m joining [New Firm] as a Partner where I will continue to invest in great Founders across the industries I care about.”. “I

Venture Capital 204

Venture Capital Cap Table Partner LP 204

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SEPTEMBER 23, 2015

You’ll also hear… Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley. The domino effect of thinking and operating that way at first and how this led to the SaaS startup success that is Mattermark today.

Silicon Valley 120

Silicon Valley Cofounder Software Founder 120

View from Seed

SEPTEMBER 23, 2015

You’ll also hear… Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley. The domino effect of thinking and operating that way at first and how this led to the SaaS startup success that is Mattermark today.

Silicon Valley 120

Silicon Valley Cofounder Software Founder 120

View from Seed

JANUARY 11, 2018

This technology enhances a consumer experience for literally thousands of media properties across the web. Troops is similarly embedded into the workflow of sales and marketing teams — it’s the glue between daily internal conversations and customer interactions. 2) Pervasive Tools.

B2B 120

B2B B2C Vertical Portfolio 120

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FEBRUARY 17, 2015

Going to business school and becoming a startup founder are often positioned as conflicting choices by the media and startup bloggers. Others are dominating categories in foreign markets, such as Dafiti, Linio, Coupang, and Grabtaxi. Some go as far as stating, flat out, that MBAs don’t make for good founders.

North America 120

North America Founder Cofounder San Francisco 120

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MAY 27, 2015

Taking advantage of an emerging distribution channel or market inefficiency is an opportunity in a moment in time, not today. He discusses what it was like pioneering virality- and social media-based products before that was even a thing, and how the climate and technology of Silicon Valley back then was radically different than today.

Cofounder 120

Cofounder Early Stage Non-Compete Silicon Valley 120

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SEPTEMBER 1, 2015

Finance (Exchanges, Services, Banks, Accounting), Media (Publishing, Broadcasting, Digital, Gaming), Fashion & Retail, Advertising, Insurance, Global Governance, Law, Real Estate, Professional Sports, and Telecom all have industry leading firms headquartered in New York City. Should you listen to every word?

New York City 120

New York City New York Entrepreneur Seed Stage 120

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SEPTEMBER 1, 2015

Finance (Exchanges, Services, Banks, Accounting), Media (Publishing, Broadcasting, Digital, Gaming), Fashion & Retail, Advertising, Insurance, Global Governance, Law, Real Estate, Professional Sports, and Telecom all have industry leading firms headquartered in New York City. Should you listen to every word?

New York City 120

New York City New York Entrepreneur Seed Stage 120

View from Seed

JANUARY 8, 2015

.” As a result, most sit idly, gathering digital dust, perhaps getting the occasional company news article, but never gaining any traffic and never becoming what blogs really should be for startups: critical marketing assets. So the question needs to be asked: Should seed-stage startups even blog in the first place? That’s it!

Seed Stage 120

Seed Stage Startup Audience Leadership 120

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JUNE 16, 2015

Editor’s note: Local tech media company BostInno (a division of the American City Business Journals) hosts an annual Boston State of Innovation conference. The more the investor is comfortable with an entrepreneur and has deep conviction about the market opportunity and product approach, the earlier the investor is willing to invest.

Boston 120

Boston Syndicate Syndication eCommerce 120