A Smart Bear: Startups and Marketing for Geeks
MARCH 21, 2017
Rather, buyer behavior is rooted in their strategy — a combination of product thesis, their theory of their market’s evolution, how they need to position for customers and against competitors, their long-term brand development, geographic expansion plans, and so on. ” “How can we become #1 or #2 in a new market?”
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
Witness, for example, this terrific Fast Company article on Bill Nguyen , serial entrepreneur who’s seventh startup “Color” famously raised $41m for a new mobile app before it even launched. They said I don’t understand mobile. The launch, by the way, was a failure. And it’s now bankrupt.)
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A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 7, 2012
In the next 10 years: There will be another “surprising” Black Swan financial market event. Mobile device usage will increase. Surely building a story around a “geo-mobile app with viral social gaming” stacks the funding deck in your favor. How much should you care about “trends?”
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 5, 2013
” There’s only such thing as “better for a specific market segment.” Older PM tools understood that use-case, but they’re clunky install-only implementations where online collaboration, mobile and even the Mac is a bolt-on afterthought. PM tools were built in the installed- or web-based-eras.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 15, 2013
When people can devise their own lifestyle, career, and mobility more than at any other time in history, it’s interesting to ask how a startup can support and encourage its employees beyond a paycheck. In 2013, in the tech world, with our opportunities and capabilities, we must do more than just build another big company.
A Smart Bear: Startups and Marketing for Geeks
MAY 15, 2012
And so, I guess PinfoB is something that locates where all those things are so that when drivers are going around making their deliveries like UPS, but also other guys, they know where to go, they’ve got it on their mobile devices and it optimizes their routes. That was great.
A Smart Bear: Startups and Marketing for Geeks
JULY 24, 2012
Dan: Our goal is really to get beyond search social and the inefficiencies that search social and mobile have introduced to us. With the exception of Facebook and Twitter, it seems like this magic 10 million user number is a rare benchmark that companies hit, and yet that’s only 10% of the mobile market. What is it?
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